Brass n’ Blades lures are for real fishermen from real fishermen. Before I began making lures, I was a bass fishing guide and for about 20 years competed in local and regional bass fishing championship events. Through my experience, I realized the need for a line of lures that make sense, which is why I partnered with a major fishing tackle manufacturer to develop a patented soft plastic and create a multi-million dollar line of fishing lure products sold worldwide.

God blessed me with a wonderful opportunity to equip other fishermen with the best possible tools. I strive to make the most of this opportunity by using my experiences in fishing and my knowledge gained from my bachelor degree in engineering. All Brass n’ Blades products are designed with you in mind, so we have invested hundreds of hours of engineering time in search of the perfect balance, just the right bend in the wire, and every other minute detail in order to make our baits perform to the highest standards. We utilize the sharpest hooks, the most common sense colors, and premium components that can withstand the demands of today’s fisherman.

We recognize our responsibility to our fellow fishermen to produce quality products that truly are different from anything else on the market, and we will continue to work to meet your needs. We constantly work to be a leader in current trends in the fishing tackle industry, such as our recent steps to remove all lead from our products. As our government presses toward a greener initiative for our environment, we will also commit to make our lures as safe and environmentally friendly as possible. Brass n’ Blades is not just another fishing lure company, and we hope you love our products as much as we do.

David Nichols - President